TaChelle Lawson

About TaChelle

TaChelle Lawson is a dynamic international public speaker and award-winning business growth strategist with a laser focus on transformative leadership. Highly sought-after for her innovative guidance and no-nonsense approach, TaChelle provides counsel to C-Suite executives and leadership in both the public and private sectors. Engaging her acumen in corporate structures, TaChelle helps companies identify organizational blind spots. Her expertise lies in discerning audience segment value while optimizing key revenue drivers, particularly within diverse markets, on a national and international scale.

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With over 20 years of experience in the hospitality industry, particularly in food & beverage and luxury retail, TaChelle offers a unique blend of data-driven insights and practical knowledge to enhance client revenues while fortifying brand equity. Employing a direct and pragmatic approach, TaChelle adeptly guides clients in discovering untapped growth opportunities, including advocacy for women in business, multigenerational workforce management, and cultural transformation. 

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As the Founder and President of FIG Strategy & Consulting (FIG), TaChelle is reshaping the dialogue on diversity and inclusion. In contrast to the prevalent approach that conflates diversity, equity, inclusion, and access into one concept, TaChelle believes in engaging diversity and inclusion as essential revenue-generating activities. She encourages companies to move beyond agency-centric metrics, solely focusing on hiring people of color. Instead, her approach advocates for building a dynamic workforce that reflects the inherent diversity of our global society. FIG excels in delivering bespoke strategies for various industry sectors, encompassing Gaming, Hospitality, Retail,  Technology, and Transportation.

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At FIG, TaChelle commands an impressive client portfolio featuring legacy brands, including Louis Vuitton, Lexus, Mercedes-Benz, Lamborghini, Porsche, Lancôme, Red Bull, Coca-Cola, Harley-Davidson, Heineken, and Tyson Foods. Her strategic impact reaches prestigious events and organizations, including the America’s Cup, the U.S. Open, Sonoma Motor Speedway, the James Beard Foundation, and the City of Las Vegas.

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TaChelle is D&I certified by Cornell University, Diverse Business Certified by the Tuck Business School at Dartmouth College and a Goldman Sachs’ 10,000 Small Businesses program graduate. She is the President of NAWBO Southern Nevada. She is also an active mentor and member of the National Diversity Council.