The corporate world has spent years chasing performative solutions to complex problems. But in 2025, leaders can no longer afford to rely on surface-level initiatives that don’t deliver results. That’s where our President, TaChelle Lawson's new book, Black is NOT a Credential: The Corporate Scam of DEI, comes in.
Every CEO needs this book, which is a call to action for CEOs and leaders who are ready to reclaim their companies and build a culture of clarity, accountability, and strength. It’s about moving past the noise, challenging the status quo, and leading with intention.
What People Are Saying
Early reviews are already coming in, and here’s what readers are saying:
“I loved the conversation on how DEI can be dangerous when applied inappropriately and how, when used the right way, it increases productivity and revenue.”
“TaChelle’s rare gift of vulnerability mixed with astute business expertise really drives the message home. If you want to be challenged and do better, this book is a must-read.”
“Finally, a voice of reason in this crazy environment of the workforce. This is geared toward executives and HR, but any leader can gain valuable insights.”
Why Every CEO Needs This Book
Black is NOT a Credential dives into the corporate world’s misuse of DEI initiatives and offers practical solutions for leaders who are tired of being bullied into bad decisions. This isn’t about checking boxes—it’s about making meaningful, measurable changes that protect your revenue, reputation, and retention.
Preorders Available Now
Black is NOT a Credential will be available on Amazon and Barnes & Noble starting next Tuesday. This is the book that will set the tone for courageous, results-driven leadership in 2025.
Don’t just follow the trends. Lead with purpose.
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