BLACK is not a Credential
The Corporate Scam of DEI
About
Is DEI a pathway to progress or a corporate illusion?
Black is NOT a Credential: The Corporate Scam of DEI by TaChelle C. Lawson dives deep into the Diversity, Equity, and Inclusion (DEI) movement that has swept through corporate America.
With over two decades in the hospitality and luxury retail sectors, Lawson brings an unfiltered perspective, challenging the missteps that have taken DEI from a movement for equity to a costly corporate trend.
In this bold, incisive examination, Lawson reveals how DEI, when mishandled by HR and educational institutions, often prioritizes optics over outcomes—leaving CEOs and senior leaders grappling with frustrated teams, disjointed cultures, and dwindling profits.
Through powerful anecdotes and data-driven insights, she debunks the myth that diversity and merit are mutually exclusive, showing how real inclusivity, when embedded strategically, fuels innovation and drives measurable success.
Lawson’s experience, combined with her straightforward analysis, makes this book essential for leaders who seek to integrate diversity in a way that maximizes both financial performance and cultural resilience.
This isn’t a handbook for HR—it’s a roadmap for CEOs ready to reclaim DEI for the success of their organization and the future of their workforce.
Don’t waste another dollar on empty DEI—make diversity work for you. Order your copy today!