TaChelle Lawson

Chief Strategist
Favorite hashtag: #figitout

With over 20 years of success working with luxury brands in food & beverage, hospitality, fashion and entertainment, TaChelle knows that the big picture encompasses more than just knowing how a brand fits into the current market. It is about both breadth and depth, or more specifically, how a brand touches all facets of society and its relevance in the near and long term.

As a highly accomplished Senior Executive, Consultant, and Board Member, she knows how to leverage her extensive experience in strategic planning and business development to enhance her talent and skills in marketing and brand strategy.

Previously, as Director of Luxury Marketing and Public Relations for a high-end Las Vegas resort and casino, she expertly provided leadership and direction in marketing, advertising and PR, with a focus on food and beverage, retail, and spa. To build revenue and profit, TaChelle successfully developed competitive branding and marketing for product positioning, packaging, and pricing, and established key strategic relationships with industry influencers and partners.

At FIG, TaChelle leads all aspects of brand marketing, advertising, public relations, social media and special events for a diverse range of clients. Drawing on her experience with multinational client brands such as: Louis Vuitton, Lexus, Porsche, Red Bull, NASCAR, Coca Cola, Nike, Sprint, Toyota, Lancôme and the James Beard House, she builds more than a strategy, she builds a partnership with her clients. For the long term, she believes that a marketing partnership will guarantee longevity through consistency and adaptability in changing markets.

TaChelle obtained an A.A. in Culinary Arts from Le Cordon Bleu. She has served on boards and advisory councils, including Las Vegas Business Academy, Serenity Springs, and Project Real, while being an avid supporter of Three Square.

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